By Taga Mindanao, on December 11, 2009
Advocacy, Broadcasting, Business, Consumer, Controversial, Corporate, Features, Headline, Journalism, Media, Mindanaoan Update
Tags: ad prices gma 7, ad rates for 30 seconds in gma 7, advertisements, campaign season, dwls rates, dzbb rates, elections, electoral campaign, gma 7 advertisements packages, gma 7 channel ad prices, gma 7 channel rates, gma 7 kapuso, gma 7 rate cards, how much ad rates gma 7, how much does it cost to run national campaign, how much elections, how much media rates during political season, how much to pay for media during campaign season, how much to spend during elections, kapuso, kapuso channel, local radio ad rates, may 2010 elections, media prices, mindanaoan, mindanaoan blog, money in politics, national political campaign, national radio ad rates, national tv ad rates, political campaign, Politics, qtv, radio gma ad prices, radio gma prices for ads, rate cards, rate cards qtv channel, regional radio outlets ad rates, regional radio prices, regional tv ad rates
With all the hoopla over the upcoming May 2010 elections, Mindanaoan is sure that a lot of you out there are interested to know — exactly how much does a national candidate have to pay for radio and television airtime? Remember, if you’re running a national campaign, you should also tap the regional and local radio and TV channels, right? So if you’re paying P100,000 per 30 seconds for ONE time airing, exactly how much do you pay not only for regular airing via national TV but via regional and local radio outlets, too?
Mindanaoan got a hold of the latest rate cards (airtime prices) of GMA Channel 7, QTV Channel and Radio GMA (DZBB, DWLS, DZBB Super Radyo).
The rate cards below even specify how much it would cost if you place your ad by program. For instance, it costs P475,200.00 for you to place a 30-second ad during 24 Oras (weekday primetime evening newscast).
Do the math 
| PROGRAMS | Rate/30s | Rate/30s |
| Weekday Morning | 2008 | 2009 |
| Unang Hirit | 96,000 | 105,600 |
| Doraemon | 81,300 | 89,430 |
| Class of Titans | 81,300 | 89,430 |
| Slamdunk | 81,300 | 89,430 |
| Bleach | 81,300 | 89,430 |
| Sis | 113,000 | 124,300 |
| Rosalinda/LALOLA (ORIGINAL) | 124,700 | 137,170 |
| Weekday Afternoon | ||
| Daisy Siete | 124,700 | 137,170 |
| Una Kang Naging Akin/PAANO BA ANG MANGARAP | 124,700 | 137,170 |
| Saan Darating ang Umaga/DAPAT KA BANG MAHALIN | 124,700 | 137,170 |
| Be Strong Geum Soon | 119,600 | 131,560 |
| Sakurano/LOVE AT THE CORNER | 119,600 | 131,560 |
| Family Feud | 249,500 | 274,450 |
| Weekend Morning | ||
| Transformers Beast Machines | 81,000 | 89,100 |
| Dessert Punk | 81,000 | 89,100 |
| King of Warriors | 81,000 | 89,100 |
| Bakugan | 81,000 | 89,100 |
| Ultraman Nexus | 81,000 | 89,100 |
| Rockman Stream | 81,000 | 89,100 |
| Art Angel | 193,200 | 212,520 |
| Lovely Day | 193,200 | 212,520 |
| Ka-Blog | 193,200 | 212,520 |
| Kay Susan Tayo | 193,200 | 212,520 |
| Takeshi’s Castle | 124,700 | 137,170 |
| Weekend Afternoon | ||
| SOP/Kapuso Sine Special | 249,500 | 274,450 |
| Dear Friend | 218,500 | 240,350 |
| Showbiz Central | 249,500 | 274,450 |
| Startalk | 249,500 | 274,450 |
| Wish Ko Lang | 249,500 | 274,450 |
| Weekday Primetime | ||
| 24 Oras | 432,000 | 475,200 |
| Bilib Ka Ba Nights (Ripley’s/Full Force Nature/Masquerade) | 432,000 | 475,200 |
| Obra | 432,000 | 475,200 |
| Bubble Gang | 432,000 | 475,200 |
| Weekend Primetime | ||
| Celebrity Duets/KAKASA KA BA SA GRADE 5? | 432,000 | 475,200 |
| Pinoy Records | 432,000 | 475,200 |
| Bitoy’s Funniest Videos | 432,000 | 475,200 |
| Imbestigador | 432,000 | 475,200 |
| Nuts Entertainment | 432,000 | 475,200 |
| Mel & Joey | 432,000 | 475,200 |
| Celebrity Family Feud/MY DAD IS BETTER THAN YOUR DAD | 432,000 | 475,200 |
| Kapuso Mo Jessica Soho | 432,000 | 475,200 |
| All Star K! | 432,000 | 475,200 |
| Sunday Night Box Office | 432,000 | 475,200 |
| Primetime Special | ||
| Zaido/Asero/LUNA MYSTIKA | 432,000 | 475,200 |
| Dyesebel/GAGAMBINO/TOTOY BATO | 432,000 | 475,200 |
| Lalola/ANG BABAENG HINUGOT SA AKING TADYANG | 432,000 | 475,200 |
| My Husband’s Woman/MONEY WAR | 432,000 | 475,200 |
| Weekday/Weekend Latenight | ||
| Saksi: Liga ng Katotohanan | 276,000 | 303,600 |
| I-Witness | 147,200 | 161,920 |
| Reporter’s Notebook | 147,200 | 161,920 |
| Born to be Wild | 147,200 | 161,920 |
| 100% Pinoy | 147,200 | 161,920 |
| Emergency | 147,200 | 161,920 |
| GMA Flash Report Special | 147,200 | 161,920 |
| Master Showman | 163,300 | 179,630 |
|
|
QTV CHANNEL | |||||
| Rate Card | ||||||
| (effective April 2009) | ||||||
| PROGRAM | DAY | TIME | 2008 Rate Card | 2009 Rate Card | ||
| I. Primetime A | ||||||
| Chef to Go | Sunday | 6:45-7:45 PM | 132,250.00 | 145,475.00 | ||
| Hired | Sunday | 7:45-8:30 PM | 132,250.00 | 145,475.00 | ||
| Rated: Chick Flicks | Sunday | 9:00-11:00 PM | 132,250.00 | 145,475.00 | ||
| House Life | Mondays | 7:25-8:25 PM | 132,250.00 | 145,475.00 | ||
| Clean House | Mondays | 8:35-9:30 PM | 132,250.00 | 145,475.00 | ||
| Fit & Fab / Just for Laughs Gags | Tuesdays | 7:25-8:25 PM | 132,250.00 | 145,475.00 | ||
| The Ricky Lo Exclusives / My Celebrity Home | Tuesdays | 8:35-9:30 PM | 132,250.00 | 145,475.00 | ||
| American Idol (Live Telecast) | Wed / Thu | 6:00-7:35 PM | 132,250.00 | 145,475.00 | ||
| American Idol (Primetime Telecast) | Wed / Thu | 7:55-9:30 PM | 132,250.00 | 145,475.00 | ||
| Guess Who’s Coming to Decorate | Fridays | 7:25-8:25 PM | 132,250.00 | 145,475.00 | ||
| 101 Series | Fridays | 8:35-9:30 PM | 132,250.00 | 145,475.00 | ||
| Planet’s Funniest Animals | Saturdays | 7:00-7:30 PM | 132,250.00 | 145,475.00 | ||
| Daily 10 Weekend | Saturdays | 7:30-8:00 PM | 132,250.00 | 145,475.00 | ||
| Day Off | Saturdays | 8:00-8:45 PM | 132,250.00 | 145,475.00 | ||
| Mysteries & Scandals | Saturdays | 8:55-9:25 PM | 132,250.00 | 145,475.00 | ||
| Sabado Showdown | Saturdays | 9:25-11:25 PM | 132,250.00 | 145,475.00 | ||
| II. Primetime B | ||||||
| The Daily 10 Weekend (Replay) | Sundays | 5:00-5:30 PM | 82,656.25 | 90,921.88 | ||
| Modern Girl’s Guide to Life | Sundays | 5:30-6:00 PM | 82,656.25 | 90,921.88 | ||
| Ang Pinaka | Sundays | 6:00-6:45 PM | 82,656.25 | 90,921.88 | ||
| The Sweet Life | Mon-Fri | 5:00-6:00 PM | 82,656.25 | 90,921.88 | ||
| 101 Series | Mon-Fri | 6:00-7:00 PM | 82,656.25 | 90,921.88 | ||
| The Beat | Mondays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| Reunions | Tuesdays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| One Proud Mama / Fit & Fab | Wednesdays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| Draw The Line | Thursdays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| Balikbayan | Fridays | 10:00-10:45 PM | 82,656.25 | 90,921.88 | ||
| American Idol (Weekend Replay) | Sat / Sun | 4:00-6:00 PM | 82,656.25 | 90,921.88 | ||
| Modern Girl’s Guide to Life (Replay) | Saturdays | 6:00-6:30 PM | 82,656.25 | 90,921.88 | ||
| True Confections | Saturdays | 6:30-7:30 PM | 82,656.25 | 90,921.88 | ||
| III. Prime Fringe | ||||||
| Jumong | Sundays | 11:00-11:30 AM | 59,512.50 | 65,463.75 | ||
| Love in Heaven | Sundays | 12:00-1:00 PM | 59,512.50 | 65,463.75 | ||
| Homes With Style | Sun – Sat | 3:00-3:30 PM | 59,512.50 | 65,463.75 | ||
| Fashion Police | Sun – Sat | 3:30-4:00 PM | 59,512.50 | 65,463.75 | ||
| Foxy Lady | Mon-Fri | 10:40-11:45 AM | 59,512.50 | 65,463.75 | ||
| Balitanghali | Mon-Fri | 12:00-1:00 PM | 59,512.50 | 65,463.75 | ||
| Balitanghali (Saturdays) | Saturdays | 12:00-12:45 PM | 59,512.50 | 65,463.75 | ||
| Chinese Chef | Mon-Fri | 4:00-4:30 PM | 59,512.50 | 65,463.75 | ||
| Marina | Mon-Fri | 4:30-5:00 PM | 59,512.50 | 65,463.75 | ||
| Kids on Q | Saturdays | 10:00-10:45 PM | 59,512.50 | 65,463.75 | ||
| Ka-Toque / Daddylicious | Saturdays | 10:45-11:45 PM | 59,512.50 | 65,463.75 | ||
| Just Joking | Sat & Sun | 12:45-1:45 PM | 59,512.50 | 65,463.75 | ||
| World’s Funniest Videos | Saturdays | 4:30-5:00 PM | 59,512.50 | 65,463.75 | ||
| IV. Non-Prime | ||||||
| Balitanghali (Replay) | Sun & Sat | 7:00-8:00 AM | 33,062.50 | 36,368.75 | ||
| Go Negosyo Bigtime | Sun & Sat | 8:00-8:30 AM | 33,062.50 | 36,368.75 | ||
| Blinky Bill | Sun-Sat | 9:00-9:30 AM | 33,062.50 | 36,368.75 | ||
| Daily 10 Weekend (Replay) | Sundays | 2:00-2:30 PM | 33,062.50 | 36,368.75 | ||
| Modern Girls Guide to Life (Replay) | Sundays | 2:30-3:00 PM | 33,062.50 | 36,368.75 | ||
| Life’s Funniest Moments | Sundays | 11:00-11:30 PM | 33,062.50 | 36,368.75 | ||
| Mysteries & Scandals (Replay) | Sundays | 11:30-12:00 MN | 33,062.50 | 36,368.75 | ||
| News on Q (Replay) | Mon-Fri | 7:00-7:30 AM | 33,062.50 | 36,368.75 | ||
| Care Bears | Mon-Fri | 7:30-8:00 AM | 33,062.50 | 36,368.75 | ||
| Bannertail | Mon-Fri | 8:00-8:30 AM | 33,062.50 | 36,368.75 | ||
| Ultimate Book of Spells | Mon-Sat | 8:30-9:00 AM | 33,062.50 | 36,368.75 | ||
| Galaxy Adventures of Oz | Mon-Sat | 9:30-10:00 AM | 33,062.50 | 36,368.75 | ||
| The Snow Queen | Mon-Fri | 10:05-10:30 AM | 33,062.50 | 36,368.75 | ||
| Just Joking | Mon-Fri | 1:00-2:00 PM | 33,062.50 | 36,368.75 | ||
| My Melody | Mon-Sat | 2:05-2:30 PM | 33,062.50 | 36,368.75 | ||
| Rockman Axxess | Mon-Sat | 2:30-3:00 PM | 33,062.50 | 36,368.75 | ||
| Daily 10 Weekend (Replay) | Saturdays | 11:30-12:00 MN | 33,062.50 | 36,368.75 | ||
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