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GMA 7, QTV, Radio GMA rate cards – airtime prices

With all the hoopla over the upcoming May 2010 elections, Mindanaoan is sure that a lot of you out there are interested to know — exactly how much does a national candidate have to pay for radio and television airtime? Remember, if you’re running a national campaign, you should also tap the regional and local radio and TV channels, right? So if you’re paying P100,000 per 30 seconds for ONE time airing, exactly how much do you pay not only for regular airing via national TV but via regional and local radio outlets, too?

Mindanaoan got a hold of the latest rate cards (airtime prices) of GMA Channel 7, QTV Channel and Radio GMA (DZBB, DWLS, DZBB Super Radyo).

The rate cards below even specify how much it would cost if you place your ad by program. For instance, it costs P475,200.00 for you to place a 30-second ad during 24 Oras (weekday primetime evening newscast).

Do the math 🙂

2009 Radio Rate Card

PROGRAMS Rate/30s Rate/30s
Weekday Morning 2008 2009
Unang Hirit 96,000 105,600
Doraemon 81,300 89,430
Class of Titans 81,300 89,430
Slamdunk 81,300 89,430
Bleach 81,300 89,430
Sis 113,000 124,300
Rosalinda/LALOLA (ORIGINAL) 124,700 137,170
Weekday Afternoon
Daisy Siete 124,700 137,170
Una Kang Naging Akin/PAANO BA ANG MANGARAP 124,700 137,170
Saan Darating ang Umaga/DAPAT KA BANG MAHALIN 124,700 137,170
Be Strong Geum Soon 119,600 131,560
Sakurano/LOVE AT THE CORNER 119,600 131,560
Family Feud 249,500 274,450
Weekend Morning
Transformers Beast Machines 81,000 89,100
Dessert Punk 81,000 89,100
King of Warriors 81,000 89,100
Bakugan 81,000 89,100
Ultraman Nexus 81,000 89,100
Rockman Stream 81,000 89,100
Art Angel 193,200 212,520
Lovely Day 193,200 212,520
Ka-Blog 193,200 212,520
Kay Susan Tayo 193,200 212,520
Takeshi’s Castle 124,700 137,170
Weekend Afternoon
SOP/Kapuso Sine Special 249,500 274,450
Dear Friend 218,500 240,350
Showbiz Central 249,500 274,450
Startalk 249,500 274,450
Wish Ko Lang 249,500 274,450
Weekday Primetime
24 Oras 432,000 475,200
Bilib Ka Ba Nights (Ripley’s/Full Force Nature/Masquerade) 432,000 475,200
Obra 432,000 475,200
Bubble Gang 432,000 475,200
Weekend Primetime
Celebrity Duets/KAKASA KA BA SA GRADE 5? 432,000 475,200
Pinoy Records 432,000 475,200
Bitoy’s Funniest Videos 432,000 475,200
Imbestigador 432,000 475,200
Nuts Entertainment 432,000 475,200
Mel & Joey 432,000 475,200
Celebrity Family Feud/MY DAD IS BETTER THAN YOUR DAD 432,000 475,200
Kapuso Mo Jessica Soho 432,000 475,200
All Star K! 432,000 475,200
Sunday Night Box Office 432,000 475,200
Primetime Special
Zaido/Asero/LUNA MYSTIKA 432,000 475,200
Dyesebel/GAGAMBINO/TOTOY BATO 432,000 475,200
Lalola/ANG BABAENG HINUGOT SA AKING TADYANG 432,000 475,200
My Husband’s Woman/MONEY WAR 432,000 475,200
Weekday/Weekend Latenight
Saksi: Liga ng Katotohanan 276,000 303,600
I-Witness 147,200 161,920
Reporter’s Notebook 147,200 161,920
Born to be Wild 147,200 161,920
100% Pinoy 147,200 161,920
Emergency 147,200 161,920
GMA Flash Report Special 147,200 161,920
Master Showman 163,300 179,630

QTV CHANNEL
Rate Card
(effective April 2009)
PROGRAM DAY TIME 2008 Rate Card 2009 Rate Card
I. Primetime A
Chef to Go Sunday 6:45-7:45 PM 132,250.00 145,475.00
Hired Sunday 7:45-8:30 PM 132,250.00 145,475.00
Rated: Chick Flicks Sunday 9:00-11:00 PM 132,250.00 145,475.00
House Life Mondays 7:25-8:25 PM 132,250.00 145,475.00
Clean House Mondays 8:35-9:30 PM 132,250.00 145,475.00
Fit & Fab / Just for Laughs Gags Tuesdays 7:25-8:25 PM 132,250.00 145,475.00
The Ricky Lo Exclusives / My Celebrity Home Tuesdays 8:35-9:30 PM 132,250.00 145,475.00
American Idol (Live Telecast) Wed / Thu 6:00-7:35 PM 132,250.00 145,475.00
American Idol (Primetime Telecast) Wed / Thu 7:55-9:30 PM 132,250.00 145,475.00
Guess Who’s Coming to Decorate Fridays 7:25-8:25 PM 132,250.00 145,475.00
101 Series Fridays 8:35-9:30 PM 132,250.00 145,475.00
Planet’s Funniest Animals Saturdays 7:00-7:30 PM 132,250.00 145,475.00
Daily 10 Weekend Saturdays 7:30-8:00 PM 132,250.00 145,475.00
Day Off Saturdays 8:00-8:45 PM 132,250.00 145,475.00
Mysteries & Scandals Saturdays 8:55-9:25 PM 132,250.00 145,475.00
Sabado Showdown Saturdays 9:25-11:25 PM 132,250.00 145,475.00
II. Primetime B
The Daily 10 Weekend (Replay) Sundays 5:00-5:30 PM 82,656.25 90,921.88
Modern Girl’s Guide to Life Sundays 5:30-6:00 PM 82,656.25 90,921.88
Ang Pinaka Sundays 6:00-6:45 PM 82,656.25 90,921.88
The Sweet Life Mon-Fri 5:00-6:00 PM 82,656.25 90,921.88
101 Series Mon-Fri 6:00-7:00 PM 82,656.25 90,921.88
The Beat Mondays 10:00-10:45 PM 82,656.25 90,921.88
Reunions Tuesdays 10:00-10:45 PM 82,656.25 90,921.88
One Proud Mama / Fit & Fab Wednesdays 10:00-10:45 PM 82,656.25 90,921.88
Draw The Line Thursdays 10:00-10:45 PM 82,656.25 90,921.88
Balikbayan Fridays 10:00-10:45 PM 82,656.25 90,921.88
American Idol (Weekend Replay) Sat / Sun 4:00-6:00 PM 82,656.25 90,921.88
Modern Girl’s Guide to Life (Replay) Saturdays 6:00-6:30 PM 82,656.25 90,921.88
True Confections Saturdays 6:30-7:30 PM 82,656.25 90,921.88
III. Prime Fringe
Jumong Sundays 11:00-11:30 AM 59,512.50 65,463.75
Love in Heaven Sundays 12:00-1:00 PM 59,512.50 65,463.75
Homes With Style Sun – Sat 3:00-3:30 PM 59,512.50 65,463.75
Fashion Police Sun – Sat 3:30-4:00 PM 59,512.50 65,463.75
Foxy Lady Mon-Fri 10:40-11:45 AM 59,512.50 65,463.75
Balitanghali Mon-Fri 12:00-1:00 PM 59,512.50 65,463.75
Balitanghali (Saturdays) Saturdays 12:00-12:45 PM 59,512.50 65,463.75
Chinese Chef Mon-Fri 4:00-4:30 PM 59,512.50 65,463.75
Marina Mon-Fri 4:30-5:00 PM 59,512.50 65,463.75
Kids on Q Saturdays 10:00-10:45 PM 59,512.50 65,463.75
Ka-Toque / Daddylicious Saturdays 10:45-11:45 PM 59,512.50 65,463.75
Just Joking Sat & Sun 12:45-1:45 PM 59,512.50 65,463.75
World’s Funniest Videos Saturdays 4:30-5:00 PM 59,512.50 65,463.75
IV. Non-Prime
Balitanghali (Replay) Sun & Sat 7:00-8:00 AM 33,062.50 36,368.75
Go Negosyo Bigtime Sun & Sat 8:00-8:30 AM 33,062.50 36,368.75
Blinky Bill Sun-Sat 9:00-9:30 AM 33,062.50 36,368.75
Daily 10 Weekend (Replay) Sundays 2:00-2:30 PM 33,062.50 36,368.75
Modern Girls Guide to Life (Replay) Sundays 2:30-3:00 PM 33,062.50 36,368.75
Life’s Funniest Moments Sundays 11:00-11:30 PM 33,062.50 36,368.75
Mysteries & Scandals (Replay) Sundays 11:30-12:00 MN 33,062.50 36,368.75
News on Q (Replay) Mon-Fri 7:00-7:30 AM 33,062.50 36,368.75
Care Bears Mon-Fri 7:30-8:00 AM 33,062.50 36,368.75
Bannertail Mon-Fri 8:00-8:30 AM 33,062.50 36,368.75
Ultimate Book of Spells Mon-Sat 8:30-9:00 AM 33,062.50 36,368.75
Galaxy Adventures of Oz Mon-Sat 9:30-10:00 AM 33,062.50 36,368.75
The Snow Queen Mon-Fri 10:05-10:30 AM 33,062.50 36,368.75
Just Joking Mon-Fri 1:00-2:00 PM 33,062.50 36,368.75
My Melody Mon-Sat 2:05-2:30 PM 33,062.50 36,368.75
Rockman Axxess Mon-Sat 2:30-3:00 PM 33,062.50 36,368.75
Daily 10 Weekend (Replay) Saturdays 11:30-12:00 MN 33,062.50 36,368.75

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10 Comments

  • Trisha Aguirre

    Hi, ma’am! This is a student from the Ateneo de Manila University. I am currently conducting a marketing research for a subject and I was in the middle of searching for GMA7’s advertising rates when I ran into your blog. I am in desperate need of a credible source about this one. I tried calling GMA7 and they required me to have a letter signed by the school so as to release information with regard to this. Unfortunately I don’t have much time (simply put, I’m cramming haha). Anyway, I was just wondering if you would recommend me to use this information from your blog post for my defense. I know it’s not really academic-y to use blogs as sources but if this information actually came from a reliable source, then it won’t be much of a problem, right? Actually this is just for my defense, I just want to prepare should the panel ask me for a rough estimate of the advertising rates of GMA7 and I doubt if they will double check this.

    So back to my question, will it be okay po if I make use of this information? Thank you so much! 🙂

  • jhajha

    good day, i’ll just ask if meron po kayong recent airtime prices for GMA7 (2010). meron po kasi kaming project about marketing that requires airtime fees. any info will be much appreciated.. thanks in advance.god bless.=)

  • Kym Rovira

    I’m not very silly to the whole teenage drama in this series (even so, I admit it was well performed in this episode). However, it seems like plot is starting to kick off in a hot direction, this series may have potential beyond this first installments.

  • Jo

    Hello po! May you please post the latest rate card from GMA 7 network? I really need it for my thesis paper. I tried calling, but they do not want to give it to me. Thank you so much!

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