Hello, fellow Mindanaoans! Are you ready to flip-flop your way to a once-in-a-lifetime experience in Brazil? If you’re a Havaianatico (i.e. a person who loves Havaianas and the Havaianas lifestyle) then do read on!
The answer to my earlier question better be a resounding YES as world-famous fashion brand Havaianas kicks off its new Happy Soles campaign for Havaianaticos 18 and above. This campaign celebrates the fact that Havaianas has been both a witness and a reminder of Filipinos’ happiest moments. A constant companion on everything from beach trips to food trips, Havaianas has trekked up mountains, walked down wedding aisles and danced under the pale moonlight. For many happy soles, Havaianas is a daily reminder of moments spent with friends and filled with laughter – moments that define who we are.
So here’s the thing — The winner of this “Happy Soles Will Travel to Brazil” campaign, along with three friends, will fly to Brazil on an unforgettable, all-expense-paid retreat, complete with travel must-haves from Havaianas, Sony, David and Goliath, and Aloha Board Sports.
Isn’t that uber exciting?

Simply answer the question “If anything was possible, what would you do to make the world happy for a day?” as creatively as possible and you could get the chance to win an all-expense-paid vacation for four to the land of sunshine, Brazil.
Answers can be recorded via the Havaianas roving video booth (the booths will visit Davao City and Cagayan de Oro City…read more after the jump) that will travel to key malls nationwide or uploaded on the campaign website: www.havaianasphilippines.com/happysoles. The top ten happiest and most creative entries will be shortlisted by a board of judges that includes a representative from the Brazilian Embassy, magazine editor Pauline Suaco-Juan, travel blogger Anton Diaz, Capoeira guru Professor Fantasma, and the Managing Director of Havaianas Philippines. The public will then decide who of the ten will be awarded the grand prize through online voting at the campaign website. The remaining nine finalists will also walk away with prizes from Havaianas and new Sony CyberShot cameras.
It looks like Cagayan de Oro City is now, more than ever, THE next place to watch out for here in Mindanao. Ayala Land Inc. (ALI) is set to build the biggest mall in Mindanao – the Ayala Mall CDO – and is set to allot a total of P4.5 Billion for the said project.
Ayala Mall CDO will be a shopping and recreation haven and will reportedly be right smack in the heart of the city.
Cagayan de Oro City Mayor Constantino Jaraula was quoted as saying that the Ayala Mall Cagayan de Oro “would make the city the major shopping destination in Mindanao as this will be the biggest mall in the region and will further boost our beloved city as a haven for investment.”
Ayala Mall CDO will even be larger than the P3 Billion Ayala Mall Davao City, reports say.
Ayala Mall CDO will occupy a large space along CM Recto Avenue (in a vacant lot in front of Gaisano City CDO).
The said Ayala property will also take up a portion of land along Corrales Avenue.
What do you think of this development?
So yes, Mindanaoan was in Metro Manila for two days. Hence, the obvious lull here in my humble blog. My two-day Manila trip was a surprise Christmas gift from two very special friends whom you’ll learn more about in the next few days. Needless to say, the trip was the most expensive one I received this year…and the sweetest impromptu gift, I must admit.
For now, I’d like to share some of the shots I took last December 23, 2009 at SM Mall of Asia, considered the 3rd largest mall in the world.
Truly, the festive Christmas spirit can be felt at MOA!
I did a little bit of Christmas shopping there, watched “Avatar” at IMAX 3D theater, ate at a relatively new restaurant and bought Krispy Kreme for pasalubong. I wanted to visit Trinoma, too, but 2 days just isn’t enough!
Anyways, here are some of the photos I took while I was at MOA.
Here’s a shot of the huge Christmas tree by the bay:

And here’s a shot of the uber tall Christmas tree inside Mall of Asia:

More photos after the jump…

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Mining company in Mindanao hires APO Hiking Society’s Danny Javier
November 11, 2009
Advocacy, Business, Commentary, Controversial, Corporate, Cotabato, Culture, Davao City, Koronadal, Mindanaoan Update, News, Opinion, Sarangani, SoSCksargen, Soccksargen, Socsksargen, South Cotabato, Sultan Kudarat, Weird
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Yes, you read that right. A mining company operating in the Municipality of Tampakan has hired Danny Javier of the popular group APO Hiking Society. Javier is now a “strategist” for Sagittarius Mines, Inc., a gold and copper mine.
As a “strategist,” Javier is reportedly supposed to help SMI develop a “better image.” It can be recalled that the said mining company, which has business interests in three large areas in Mindanao namely South Cotabato, Sultan Kudarat and Davao del Sur, has and still is facing strong opposition especially from the Church. A lot of non government organizations which advocate environmental sustainability have also expressed their opposition against the operation of Sagittarius Mines.
What makes this development noteworthy is that Danny Javier of APO Hiking Society is part of a trio that also pushes for many pro-people issues. Javier and his mates Buboy Garovillo and Jim Paredes are known advocates of ecological conservation. They lead a lot of tree planting sessions and they also spread reminders about the environment and how society can help protect nature.
So of course, quite naturally, a lot of people now see Javier’s entry to SMI as being “inconsistent.”
So my question is…can we take this against Danny Javier?
While I’m dismayed that Javier accepted this job even though he’s supposed to be an environmentalist, I can also understand why he accepted the job offer. A job is a job. It provides food on the table. Whether Javier accepted the job for the sake of practicality or because he wanted to face another challenge in his life, I can understand and can cut him some slack. IMHO, we cannot take this against the guy. Again, a job is a job and he may also have “good” intentions. Hopefully.
Javier said that his father used to work in the mining industry so his new job as a “strategist” for Sagittarius Mines isn’t really something new for him. Instead, he’s taking his new role as a challenge.
The APO Hiking Society singer said that he will immerse himself in the communities very soon in order to have a deeper grasp of the Mindanao culture. He was also quoted as saying that he will ensure that the company complies with environmental standards.
How I wish that could be followed and done.
For now, I’ll give Danny Javier benefit of the doubt. Let him work and let him prove that he will really carry the voice of Mindanaoans – especially those from the B’laan tribes and other groups that will be affected by the operations of Sagittarius Mines – and that he will really raise the issues with the company execs.
In the meantime, let’s also take this as a challenge, fellow Mindanaoan. Companies are wiser these days. They can hire just about anyone who can be “the face” of their programs and business dealings. They can now all the more hire popular singers, actors, actresses and even boxers to speak in their behalf. Let’s not be swayed. Instead, let’s observe and listen. Apathy should no longer be a part of our lives.