100 towns. 100 days. 100 unique dishes. 1 Grand Yuletide celebration.
Yes, Kraft Eden, the very same company that ignited the joy and faith of Filipinos nationwide in last year’s Keso de Gallo, is back once again to bring the warmest and tastiest Christmas.
If last year they toured around 9 different cities in Luzon, Visayas and Mindanao, in 9 different churches with 9 carefully selected Pinoy recipes for a total of 9 mornings (whew!), this year Kraft Eden will make things grander – 100 participating towns, 100 unique dishes to be showcased for a total of 100 days!
Now that’s what you call pushing food tourism to a whole new level!
The Keso de Gallo this year has started last September 4 and will end until the first Sunday of January 2011. Through this “100 Days of Christmas” project, 100 pre-selected towns and cities will concoct 100 unique dishes all using Kraft Eden Cheese.
From these 100 towns and cities, 9 will be selected, where the “Keso de Gallo” will be held. Through the Keso de Gallo, the winning dish of the town will be served to the locals after the Simbang Gabi.
From the 9 cities, one will be picked as the winner. The winning town will be awarded seed money for their training materials/ livelihood projects.
Additionally, the winning town’s major landmark will be featured in limited edition Kraft Eden Cheese boxes.
Now is this a great project or what?
Check out the Sarap Ng Pasko official website for mechanics and for the nominated towns/cities. Instructions on how you can vote for your own city or town can be found there.
Don’t forget to vote for Mindanao areas, okay? 🙂