I’ve been blogging for a good 15 years and I’ve seen, heard and experienced the good, the bad, the ugly, the controversial. Content creators, bloggers, vloggers and influencers behaving badly. Brands not understanding the value of good content and what influencers can do for their businesses. Marketing agencies underpaying creators. These are just the tip of the iceberg. Isn’t it about time that we do something to help protect all stakeholders?
Presenting – CICP or the Creator and Influencer Council of the Philippines, an organization that aims to establish the Philippines’ influencer marketing ecosystem to empower creators, influencers, brands and marketing professionals and creative, media and digital agencies in meeting their marketing and business objectives.
Grounded in its vision to become the most influential gathering of Filipino creators and influencers in the world of marketing, CICP is committed to building an effective and productive ecosystem in which both influencers and brands thrive with best in class executions in marketing and business.
And I’m very proud to share that I’m one of the Founding Directors for Youth and Academe.
Meet everyone involved: CICP was founded by media veteran Donald Lim and has the following as founding board of directors: Jim Guzman of Dentsu Aegis Network Philippines, Ace Gapuz of Blogapalooza, Bea Evardone of Republic Group of Companies / Bai TV, Kara Santiago of Spark It! Marketing Communications, Cat Arambulo-Antonio of Catarambulo.com, Michelle de Guzman of Cebu Pacific, Dindo Marzan of True Digital Philippines, Jako de Leon of Paperbug TV, Atty. JJ Disini of Disini & Disini Law Office, Nino Guerrero of Good Vibes On, Maria Irene Aserios of Mindanaoan.com, Adel de Jesus of Emperador, Leah Caringal of Greenbulb Communications, Goyo Larrazabal of Larrazabal Law Office, Carlo Ople of PLDT, Erwan Heusaff of The Fat Kid Inside, Inc. and RJ Garcia of Mikey Bustos Online.
For content creators and influencers in the country, CICP aims to inspire, educate, and empower with tools and training that will be helpful in growing their platforms and reaching global recognition.
At the same time, brands and agencies that are part of CICP are provided with significant tools and information on influencer marketing, as well as access to the right influencers who will help them achieve their specific marketing and business objectives.
Members of the Creator and Influencer Council of the Philippines (CICP) will benefit from the knowledge-enriching programs such as content masterclasses, influencer matching, and recognition platforms. The Council is also working towards creating the Creator and Influencer Code of Ethics to serve as a guide for influencers and marketing professionals on influencer marketing in the country.
To learn more about the CICP, become a member, and be updated with news on the council, please visit the official CICP website.