Thursday, September 16Multi-awarded Filipina blogger, publicist and social media specialist
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How Globe Business forges SMEs to proceed fearlessly into the digital future

Every business that has survived and beaten the pandemic odds carries an inspiring story of creativity, grit, and resilience worthy of recognition.

By capturing and telling these stories, Globe Business honors the local micro, small and medium business owners through this year’s Saludo SMEs campaign, cheering them on with the message “Through The Changing Times, Tuloy Tayo!”, and supporting them as a trusted partner does so that they can confidently move their business forward.

The ‘Saludo SMEs’ campaign is Globe Business’ annual initiative to recognize the contribution to sustainable economic development made by micro, small and medium businesses. It was first launched in 2019 to shine a spotlight on SME challenges and successes and inspire other entrepreneurs facing similar struggles to keep going and coming off a troubled 2020, the campaign message feels more poignant and emotionally charged than ever.

This year’s campaign kicked off with a virtual event featuring special messages from Globe President and CEO Ernest Cu and Ayala Corporation President and CEO Fernando Zobel de Ayala. In their messages, the respected business leaders highlighted how they collaborate to empower MSMEs with the right tools and skills to reinvent their business and own their success.

Cited were the tri-pillar program between Globe Business, Bank of the Philippine Islands (BPI), and the Ayala Enterprise Circle (AEC) which helps SMEs retool and shift to digital in order to thrive in the post-pandemic digital era. 

The three organizations work hand-in-hand to curate services that complement one another to give SME owners a perfect set of tools to confidently navigate the changing business landscape.

Globe Business offers an array of digital business solutions to equip MSMEs in their digital journey including products, platforms, learning programs, and technology assistance. BPI SME Loans, on the other hand, has developed Biz Tech, a loan program specifically for Globe Business MSMEs who need a financial boost for their business, while AEC extends exclusive perks and benefits from other Ayala companies to help Globe Business customers save on expenses.

Supporting MSMEs in their digital transformation journey with back-to-back activities

Among the activities that Globe Business will roll out for SMEs this month is the Digistore, which was developed to boost the sales of partner entrepreneurs through cross-selling on Globe’s digital platforms. The Digistore will encourage Filipinos to support local MSME brands by buying from the live-selling activities hosted by Globe Business on its Facebook page.

Globe Business is also launching a search for MSMEs that have tapped into the power of digital technology to pivot their operations and survive the pandemic. Five businesses will be chosen by the telco giant from among the stories shared to an SME showcase worth P50,000 to help boost their business and expedite their digital transformation.

Lastly, new and existing Globe Business customers will also benefit from Globe Business Upstart—a loyalty program designed to empower micro, small and medium business owners through three core pillars: digital leadership, business enablement, and exclusive partnerships.

Globe Business is a staunch supporter of the MSME sector and is committed to be their partner for success in every way possible.

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