Following the launch of its Limketkai Mall branch, Islands Souvenirs CDO is now ready to launch its new store at Centrio Mall, Cagayan de Oro City on July 19, 2014, 4PM at the Centrio Activity Center.
Along with the opening of the new store, Islands Souvenirs will also formally introduce to the public the “I Heart CDO” campaign which focuses on promoting the city and tourism as well as the brand ambassadors of the said campaign.
The July 19, 2014 launch event will kick off with a special Fashion Show that will put the brand’s bestselling shirts under the spotlight. The show will feature the city’s hottest models dressed in different Islands Souvenirs shirts and looks from casual to glam, sports to street and everything in between.
The “I Heart CDO” campaign as well as the brand ambassadors will also be unveiled during the event.
“The ‘I Heart’ campaign focuses on love and pride of place. Cagayan de Oro is a great tourist destination with different kinds of attractions, adventures, places, flavors and colors that Kagayan-ons can be proud to call their very own. The campaign gives tourists and visitors more compelling reasons to visit, taste, experience and enjoy the best of CDO,” says Jay Aldeguer, Founder and CEO of The Islands Group.
The ambassadors include local CDO personalities from different walks of life including Maria Irene Aserios, Joji Ferrer, Nicole Abas-Datayan, Chingkee Te, Gil Macaibay III, Maxine Monasterio, Desiree Lim, Jeminah Ferrer, Kyle Jennermann, Nadine Legaspi, Awi Chaves, Francis Velasquez and RB Banaag.
Visit the Islands Souvenirs Store along the East Concourse of Limketkai Center and 2F of Centrio Mall.